Qantas Home Insurance

This brief was to launch Qantas Home Insurance in owned channels using stock images.
So, we created a platform that reinforced Qantas’ reputation of looking
after Australians in the sky and, now, at home – wherever that may be.

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PR launch

To launch with a bang, we suggested painting the country red. The idea was simple. Every Australian with a red front door gets 10% off Qantas Home Insurance. Don’t have a red front door? Paint it to receive an extra 10%. Want to really stand out? Paint all your doors for an even bigger discount.